Doing good work responsibly.

We are a small, distributed practice operating across Europe, Australia, and South-East Asia. We run on digital infrastructure and fly further than we'd like. This page is our honest account of what that costs — and what we're doing about it.

Single Session Coaching has no manufacturing footprint and no physical offices. By most measures, our operational impact is modest. But we are not neutral. Every AI-assisted workflow, every Zoom session, every intercontinental flight carries an environmental cost. We think it matters to say so plainly.

We are not yet carbon neutral. We are not claiming to be. What we are doing is building an honest picture of our footprint and identifying the most meaningful ways to reduce or offset it — starting now, not after we've scaled.

AI usage

Large language models consume significant energy at inference. We use AI daily — for content, research, and operational workflows.

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Video conferencing

Client sessions, team coordination, and coaching delivery across time zones — all conducted via high-bandwidth video platforms.

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Air travel

Business development between Europe, Australia, and South-East Asia requires long-haul flights. This is our largest single source of emissions.

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Digital infrastructure

Cloud hosting, CRM, content platforms, and email — the background hum of running a modern distributed practice.

What we're doing about it.

We have identified four areas of action. Some are already in motion. Others are in the research phase. We are publishing this now — before we have all the answers — because we think transparency is more useful than polish.

Establishing a baseline emissions measurement for all business activities In progress
Evaluating verified carbon offset programmes aligned with our practice values Exploring
Introducing a formal travel policy: flying less, flying better, offsetting what we fly Exploring
Prioritising AI and cloud providers with credible renewable energy commitments Planned

We will update this page as our position develops. If you have experience in this area — or if you're making similar choices in your own organisation — we'd welcome the conversation.